Alpine Electronics utilised Microdata's unique Business Intelligence solution iQsphere to measure and assess the impact of their presence at the ‘Goodwood Festival of Speed’.  Using two, fully corporate branded, stand-alone touch screen kiosks, Alpine were able to gather quality information without requireing their own personnel to be responsible for this time consuming and often difficult task.

Alpine's use of the iQsphere solution, which presented a question set totally bespoked to the requirements of Alpine, enabled them to capture feedback from a huge percentage of the 50,000 attendees at the Festival.
Following the event the captured data was automatically cleansed, collated and analysed by the iQsphere solution allowing a full set of comprehensive analysis and reports from the event to be available to Alpine the day after the event closed.