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V6.0.0

Why exhibit? Well, of course, there are many good reasons and some not so good, but for whatever reason you do it it is always frighteningly expensive!   Floor space, stand build, graphics, stand collateral, hotels, travel costs and staffing, the list goes on.   But all of that great planning for your event...what about after the event?   Just how do you ensure you follow up every lead captured the very next business day?   How do you ensure you get the right leads to the right people within your organisation - instantly?   And once you have done all of this how do you actually measure just how efective the event was for you?   Did it really fulfil all of your expectations? If you are not doing this you really should be, because the most important part of your exhibition begins when the doors close...you really must make it pay!

Many people in the exhibition industry use light pens which is fine, but how much information do they give you?   We have the ability to help you understand your customers by asking them a range of questions, with results that can focus your marketing and brand.

It’s true that nothing can replace the personal interaction between you and your customers, of course anyone who has worked a busy stand will tell you that sometimes it can be difficult to give detailed attention to every stand visitor, and there is nothing worse than knowing you may have lost a customer because you were too busy dealing with another one.   Our kiosks add value to your exhibition presence by providing another method of true interaction with your potential customers.

You will see the commercial benefit of using our technology when you get to the end of your event.   The information you have gained will not only help you meet and predict the needs of your existing customers, but will also prepare you to conquer new business, through effective marketing.

To find out more about how we can help you make your exhibition presence more effective email us at enquiry@microdata-solutions.com

We are confident that our services in the exhibitions arena are not just provisioning the delivery and capture of information, but are raising the level of interactive customer relationship management to a level previously unattainable.

Christopher Money
MD - Microdata Solutions (UK) Ltd

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