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Fujitsu brought the worlds first production colour plasma screen to the market in 1993.
They now produce the stunning 50 series range of plasma TVs and monitors under the Fujitsu Plasmavision brand and are synonymous with the development
of plasma display technology as a home theatre phenomenon.
It is therefore imperitive that they stay at the very edge of understanding of their market and to this end Microdata were appointed to supply
their expertise in the area of exhibition and event Business Intelligence to help Fujitsu achieve their objectives.
Home cinema and retail electronics events offer the best 'cliff-face' to meet the end-user and Fujitsu deploy multiple variances of Microdata's
premium class solutions to capture the very latest moods and views of the buying public.
In addition to the real-time information processed, Fujitsu also benefit from the post-event analysis supplied by Microdata to provide and focus
insight into current brand perception and position which ultimately add to Fujitsu's strategic marketing policies.
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True Business Intelligence
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Automated lead management
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Customer interaction
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Imbedded presentations
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Real-time statistics
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Events and Seminars
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Registration
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Delegate management
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Self-service badging
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World-wide administration
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Data capture
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Badge reading
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Instant event reporting
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Ad-hoc data unload
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Simple event measurement
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