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Across the past few years Subaru has benefited from the use of Microdata's powerful
iQme
system. Information collected has helped shape future marketing plans and even the re-design and layout of stands at exhibitions and
events.
At the recent Autosport International event the interactive
iQme
units were deployed with a short and very concise visitor questionnaire regarding their views on the manufacturer's competitors. The insight
gained proved extremely enlightening with a number of interesting trends being uncovered somewhat opposed to current perceptions...
Of course the additional benefits gained from the instantly available statistical information from the events has enabled Subaru to continually
manage on-stand staffing levels and product placement in real-time during their events.
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