|
When Virgin Atlantic came to Microdata, their brief was to assess the experience of their passengers in their World famous Upperclass Clubhouse
lounges.
iQsphere
was deployed running on a number of interactive touch screen kiosks with the systems being joint branded with the Virgin Atlantic sister Company
Virgin Wine
branding. The kiosks were strategically positioned throughout the Upperclass Lounges providing passengers with the passive option to share
their views whilst also being able to review and leave feedback on some of the planed upgrades and enhancements for the lounges worldwide.
In association with the Virgin Wines branding, a randomly selected passenger who had interacted with the system would win two cases of premium Virgin
Wines each week. The selection and notification process was handled entirely by
iQsphere.
Throughout the period Virgin's
iQsphere
campaign was running the captured data was automatically cleansed, collated and periodically streamed back to their Worldwide headquarters in the UK
for immediate assessment and evaluation.
|
